LORETO EXPERIENCES TOURIST BOOM WITH AMAZON AS A WORLD’S WONDER
ANDINA. Loreto, Peru’s largest Amazonian department, has started to experience a huge tourist boom following the election of the Amazon River/Rainforest as one of the seven natural wonders of the world last year.
Proof of that are the 221,968 visitors that arrived in the city by the end of 2011, more than the 167,542 registered in 2010, said Norma Cordova, Regional Director of Foreign Trade, Tourism and Handicrafts.
Of all tourists, about 52,000 were foreign visitors, while most of them came from United States (35 per cent), followed by South America and the United Kingdom.
“The first half of the year was not positive for some dengue cases, but the aggressive campaign launched by the region to promote the Amazon and its election as a natural wonder of the world, were key factors to reverse the situation,” he told Andina.
On November 11, 2011, New 7 Wonders Foundation announced the election of the Amazon River/Rainforest as one of the seven natural wonders of the world.
The Regional Government of Loreto, along with the central government, worked hard to promote the voting in Peru and abroad.
Cordova said that the election of the Amazon is a challenge for the local authorities, since the increase in tourism also requires more training of workers and an improved environmental protection.
Thus, the regional government will work on training in order to achieve a tourism culture.
Cordova estimated that in 2012 tourism could grow ten percent in Loreto, a region where tourists can enjoy nature taking cruises on the Amazon, meeting the local communities and enjoying the local cuisine.