Peru will get more than $ 300 million for the 2013 Dakar
One thing is that Peru is the country where I finished the Dakar and another, much more profitable, which is the destination where this famous competition starts. The difference between the two options can be more than $ 200 million for the second, if the analysis is done taking into account the gains that the country would get through the event.
To land the calculation, it should be specified that if the Dakar 2012, which ended in Lima last summer, made revenues of U.S. $ 70 million, starting in the capital on January 5, leaving more than $ 300 million, according to the Association Hotel, Restaurant and Allied (now).
Fredy Gamarra, union president, said that what will be achieved next year will result basically of a longer stay of athletes and tourists who arrive to Peru to observe the route. "By hosting the start, both competitors and their teams will be in Lima from 26 December, because they need to leave the car and set about their strategies," he says. As for Peru Dakar will officially between 5 and 9 January, we are talking about 15-day stay, three times what was achieved in 2012.
This group, which will consist of at least 2,500 people, we must add the number of journalists who are also from December and tourists, who were armed to packages consistent with these deadlines. "I think the sum will exceed 3,500 visitors," says the entrepreneur.
In Now note that hotels in Lima, Nasca, Paracas, Ica and Chincha that will accommodate these travelers have reported a 100% occupancy for these dates, which are often considered part of the offseason in Peru. As for places of Arequipa, Moquegua and Tacna can not say the same, since the party will not go through the center of these cities.
Revenues not only correspond to tourist spending, which amounts to U.S. $ 3,000 per person, but the investment of the competing teams and the Amaury Sport Organisation (ASO) intended for logistics.